How Laycon Promoted His Music With #BBNaija

Laycon who released his EP (Extended Play) on April 2nd, 2020 before entering the Big Brother Naija house, went in with 45k followers and left with 1.5Million followers. How so?

Big Brother Naija is known to be the biggest TV show in Nigeria and even the whole of Africa. Big Brother Naija Season 5 which is also known as Big Brother Naija :Lockdown started 19th of July 2020 on African Magic and the live show on Channel 198, DSTV and Channel 29, GOtv.

The Lockdown edition which ended On the 28th of September 2020, entertained a lot of people as it came at the right time during the pandemic to clear the boredom. Eventually, producing a new celebrity : Olamilekan Agbeleshe popularly known as Laycon.

The 26-year-old BBNaija Winner entered the show with an outfit shining with light bulbs. Who knew he was going to shine through out?

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Meet Laycon: Olamilekan “Laycon” Agbeleshe is a 26-year-old singer and rapper from Lagos. He’s a graduate of philosophy from the University of Lagos who started his musical journey at an early age and has now emerged as one of Nigeria’s most promising new school acts. He describes himself as being versatile and able to coin words together to soothe scenarios and moods. What new habit or skill did you acquire during lockdown? I acquired the habit of singing and reading my bible. What are your words to live by? Facts don’t care about your feelings. What’s your biggest achievement? I’d say having my song ‘Fierce’ on MTV BASE Top ten charts for six months, still tops every other thing I have done. #OrangeCityz #BBNaija #BBNaijaLockdown #glamcityz #naija #bigbrothernigeria

A post shared by OrangeCityz (@orangecityz) on Jul 19, 2020 at 12:54pm PDT

Laycon who won the highest amount of money from task, started his movement with his extraordinary performance and his friendly communication skills with fellow housemates in the house.

When a task is about music, we can see Laycon with joy and does that task happily. Sometimes, he his either rapping with Trikytee or on his own trying to vibe some lyrics.

The rapper, was underestimated because of his looks. Laycon’s main goal was only to promote his EP, but ended up winning the show and getting more fame. Amazing! And also not to forget, the endorsement deals from different brands

“I’m, I’m just trying to figure out what part of me they want, like, should I be myself or should I be the Laycon that they can understand. You understand?”

Quoted from ‘The Question (intro)’ from the ‘Who is LayCon EP’.