Gucci, Launches its new collection, “Off The Grid.” Gucci’s Off The Grid collection created an atmosphere for respect and accountability of the environment. In Gucci’s press statement :
“Gucci Off The Grid has been conceived to enhance respect for, and responsibility towards, the environment,”
“Gucci believes that sustainability—at all levels—involves fostering this respect: respect for the people we share our planet with as well as for the environment. If we lighten our environmental footprint we can enjoy the world with greater freedom— the freedom to follow our dreams, with curiosity, openness and joy.”
To star in its campaign, Gucci tapped Jane Fonda, Lil Nas X, King Princess, Miyavi, and David Mayer de Rothschild.