Public and civil servants in Osun State have been mandated to wear Adire (a distinctive local fabric) uniform to work every Thursday to promote Nigerian fashion and culture.
Osun state Governor, Gboyega Oyetola gave the directive during the state’s International Fashion Week in Osogbo.
The governor’s media aide, Ismail Omipidan, said that the directive would take effect from August 27.
Oyetola maintained the initiative was part of efforts to preserve and promote the production of Adire Osun as well as bolster the image of Osun as a culturally correct and indigenous product inclined state.
The governor, who was represented at the event by the Secretary to the State Government, Wole Oyebamiji, launched mass production, promotion and marketing of Adire.
He said the International Fashion Week and the launch of Adire Osun were no doubt giant strides towards diversifying the state’s economy and creating jobs for the teeming youths.
Oyetola said the state government had partnered with Musty Great Development and Alexandria Jones Couture, United States of America, to organise the International Fashion Week for the promotion of the Osun brand of Adire for global exhibition.
Adire is indigenous to Osun and it is not for nothing that Osogbo, the capital, is referred to as ‘Ilu Aro’ (Home of dye).
In furtherance of efforts of this government to preserve and promote the production of Adire Osun as well as bolster the image of Osun as a culturally correct and indigenous product inclined state, every Thursday has been declared Adire Osun Day.
“Consequently, effective from August 27, 2021, all public and civil servants in the state shall wear Adire to work. ”He said
In his remarks, the Commissioner for Culture and Tourism, Adebisi Obawale, said the initiative was aimed at unlocking the untapped potential in the areas of culture, fashion and tourism.